Though the majority of GIFs pinged around the internet are on such short loops the results are often headache-inducing, they can be really quite beautiful when some care is put into them.

 

A distraction from his day job as art director in a publicity firm in Santiago de Chile, artist Javier Jensen recently brought some classic novel covers to life using animated GIFs, and they’re really quite pleasing.

 

The woman’s eyes on the early edition of F. Scott Fitzgerald’s The Great Gatsby open and close elegantly, for instance, while smoke slowly billows from Sherlock Holmes’ pipe on another cover.